Wellll, ARCA, But Still Stock Car

I'm only posting this as human interest. My old alma mater has done gone and got itself a race car! It's a unique branding opportunity made possible by a deep pockets benefactor who hooked up Louisiana Tech University, ARCA Racing Series driver and Louisianian Buster Graham, and his Roulo Brothers Racing team. They debuted the No. 17 Louisiana Tech Bulldog Ford Fusion at Daytona International Speedway in the Lucas Oil 200 back on Valentine's Day, where he managed to place 37th out of a field of 40 despite being taken out by some other crazed redneck. The number 17 Louisiana Tech Ford Fusion (I have noticed whenever stock car types mention the car, they are bound to a naming format of car number, sponsor, manufacturer, model) is also slated to take a stab at the International Motorsports Hall of Fame 200 at Talladega on May 1, soooo we will see I reckon. 
Not only does the No. 17 stock car showcase Louisiana Tech, Graham and his crew wear specially-designed race gear adorned with official Tech logos and colors. Even the driver’s helmet has been designed to resemble Louisiana Tech’s white football helmets from this past season.
“I’m thrilled to have the opportunity to drive the No. 17 Louisiana Tech car in this race,” said Graham. “It’s an honor to represent such an outstanding, upper tier university and to sport the Bulldog colors and logos. At the end of the race, I hope to be able to climb out of the car on Victory Lane and talk up Louisiana Tech. We are going to do our best to make the Bulldogs proud.”

Before climbing into a stock car for Roulo Brothers Racing, Graham was a veteran of APBA Hydroplane Racing and Supercross. In 2012, he had a season-best tenth place finish at Michigan International Speedway and won the CSG Imaging Hard Charger Award, presented to the driver who gains the most positions from their starting spot throughout the race season. Graham earned a ninth-place finish in 2013 at Michigan International Speedway before joining with Roulo Racing in 2014.

“This is such an exciting opportunity for Louisiana Tech to expose its brand to a whole new segment of sports fans,” said Louisiana Tech President Les Guice. “We are extremely grateful to Buster Graham, his race team and sponsors, and the generosity of our supporters who made it possible for us to share our Bulldog pride and passion with race fans across the nation.”