The more assistance a consumer receives

The Media LLC a proud VeteranOwn and Operat organization. Douglas is a digital transformation speaker and consultant. Join My Weekly Newsletter Subscribe Dont miss an article Sign up and excerpts of all our articles are deliver to your inbox every Monday morning. First Last Email namecompany.com Subscribe Builders Analytics UTM Builder Effortlessly create your URL with UTM parameters to track your marketing campaigns with precision. Referrer Spam Keep your analytics accurate by filtering out referrer spam from your reports.

Google Review Link Quickly find and share your Google review link to boost your CN Numbers online reputation. SPF Record Secure your email delivery with a custom SPF record minimizing the risk of spam andWhere are Retailers Spending Their Advertising Dollars Douglas Karr Douglas Karr Follow on XOct minute read It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results and retailers are taking note. I would not misinterpret these results as thinking its traditional versus digital marketing. Its a matter of sophistication. Advertising on television for instance is growing in its ability to target viewers bas on region behavior and timing.



A performance mindset pervades retail marketers now. Were seeing the biggest increases in targetable immediate online advertising as a result. Randy Cohen president of Advertiser Perceptions The digital experience is also enhancing the retail experience as recently releas in InMoments Retail Industry Report. Perhaps some of the advertising expenditures should be shift to the consumer experience online. Findings include Consumers spend twice as much instore when they have been assist by a staff member Consumer spend . times more when they visit the brands website while at the store Consumer spending increases four times when shoppers are engag by both staff and a brands website. digital or human the more he or she is willing to spend.